Cookie Notice

TThe English version of this Cookie Notice shall prevail as the legally binding document. While translations into other languages are provided for convenience via translation, we disclaim any responsibility for inaccuracies or discrepancies arising from such translations.

Last updated 5 May 2026

This Cookie Notice explains how Maharishi Institut för Kreativ Intelligens ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at https://transcendental-meditation.se/ ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

The Website is provided and maintained on our behalf by Maharishi Foundation International ("MFI"), which determines the analytics, cookies, and tracking technologies deployed on the Website as part of the technical infrastructure it manages. We and MFI are joint controllers of personal data collected through the Website, as further described in our Privacy Notice.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Maharishi Institut för Kreativ Intelligens and MFI, which provides and maintains the Website on our behalf) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our Website. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

Performance and functionality cookies:

These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

Name: MR

Purpose: This cookie is used by Microsoft to reset or refresh the MUID cookie.

Provider: .bat.bing.com

Service: Microsoft View Service Privacy Policy

Type: server_cookie

Expires in: 604800

Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.

Name: ga#

Purpose: Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions

Provider: .transcendental-meditation.se

Service: Google Analytics View Service Privacy Policy

Type: http_cookie

Expires in: 34559993

Name: s7

Purpose: Gather data regarding site usage and user behavior on the website.

Provider: transcendental-meditation.se

Service: Adobe Analytics

Type: html_local_storage

Expires in: persistent

Name: _ga

Purpose: Records a particular ID used to come up with data about website usage by the user

Provider: .transcendental-meditation.se

Service: Google Analytics View Service Privacy Policy

Type: http_cookie

Expires in: 34559993

Name: _cltk

Purpose: Used by Microsoft Clarity to store and track user interaction

Provider: transcendental-meditation.se

Service: Microsoft Clarity View Service Privacy Policy

Type: html_session_storage

Expires in:session

Name: vt

Provider: maps.googleapis.com

Type: pixel_tracker

Expires in: session

Name: 1028326402

Provider: www.google.com

Type: pixel_tracker

Expires in: session

Name: 1053163725

Provider: www.google.com

Type: pixel_tracker

Expires in: session

Name: MUID

Purpose: Sets a unique user id for tracking how the user uses the site. Persistent cookie that is saved for 3 years.

Provider: .bing.com

Service: Bing Analytics View Service Privacy Policy

Type: http_cookie

Expires in: 33695994

Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Name: gclls

Provider: transcendental-meditation.se

Service: https://policies.google.com/privacy

Type: html_local_storage

Expires in: persistent

Name: lastExternalReferrer

Purpose: Detects how the user reached the website by registering their last URL-address.

Provider: transcendental-meditation.se

Service: Meta Platforms, Inc View Service Privacy Policy

Type: html_local_storage

Expires in: persistent

Name: test_cookie

Purpose: A session cookie used to check if the user’s browser supports cookies.

Provider: .doubleclick.net

Service: DoubleClick View Service Privacy Policy

Type: server_cookie

Expires in: 900

Name: uetsidexp

Purpose: Contains the expiry-date for the cookie with corresponding name.

Provider: transcendental-meditation.se

Service: Google Tag Manager View Service Privacy Policy

Type: html_local_storage

Expires in: persistent

Name: lastExternalReferrerTime

Purpose: Detects how the user reached the website by registering their last URL-address.

Provider: transcendental-meditation.se

Service: Meta Platforms, Inc View Service Privacy Policy

Type: html_local_storage

Expires in: persistent

Name: uetvidexp

Purpose: Contains the expiry-date for the cookie with corresponding name.

Provider: transcendental-meditation.se

Service: Google Tag Manager View Service Privacy Policy

Type: html_local_storage

Expires in: persistent

Name: gclau

Purpose: Used by Google Ads for experimenting with advertisement efficiency across websites using their services.

Provider: .transcendental-meditation.se

Service: Google Ads View Service Privacy Policy

Type: http_cookie

Expires in: 7775993

Name: ri-*

Purpose: Used by Google reCAPTCHA to distinguish between humans and bots for fraud prevention and security purposes.

Provider: bat.bing.com

Service: Google reCAPTCHA View Service Privacy Policy

Type: server_cookie

Expires in: session

Name: _uetvid

Purpose: Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Provider: .transcendental-meditation.se

Service: Google Tag Manager View Service Privacy Policy

Type: http_cookie

Expires in: 33695993

Name: _uetsid

Purpose: Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement.

Provider: transcendental-meditation.se

Service: Google Tag Manager View Service Privacy Policy

Type: html_local_storage

Expires in: persistent

Name: _fbp

Purpose: Facebook tracking pixel used to identify visitors for personalized advertising.

Provider: .transcendental-meditation.se

Service: Facebook View Service Privacy Policy

Type: http_cookie

Expires in: 7775998

Name: _uetsid

Purpose: Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement.

Provider: .transcendental-meditation.se

Service: Google Tag Manager View Service Privacy Policy

Type: http_cookie

Expires in: 86393

Name: _uetvid

Purpose: Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Provider: transcendental-meditation.se

Service: Google Tag Manager View Service Privacy Policy

Type: html_local_storage

Expires in: persistent

Unclassified cookies:

These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.

Name: gtm_debug

Provider: transcendental-meditation.se

Type: html_local_storage

Expires in: persistent

Name: utm_content

Provider: transcendental-meditation.se

Type: html_local_storage

Expires in: persistent

Name: ad_tracking_data

Provider: transcendental-meditation.se

Type: html_local_storage

Expires in: persistent

Name: utm_medium

Provider: transcendental-meditation.se

Type: html_local_storage

Expires in: persistent

Name: utm_term

Provider: transcendental-meditation.se

Type: html_local_storage

Expires in: persistent

Name: utm_campaign

Provider: transcendental-meditation.se

Type: html_local_storage

Expires in: persistent

How can I control cookies on my browser?

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:

● Chrome

● Internet Explorer

● Firefox

● Safari

● Edge

● Opera

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:

● Digital Advertising Alliance

● Digital Advertising Alliance of Canada

● European Interactive Digital Advertising Alliance

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you use Flash cookies or Local Shared Objects?

Websites may also use so-called "Flash Cookies" (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

How often will you update this Cookie Notice?

We may update this Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Notice regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Notice indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at info@tm-meditation.se or by post to:

Maharishi Institut för Kreativ Intelligens Slipgatan 2, 117 39 Stockholm, Sweden, Phone: 08-30 04 50

To contact MFI regarding the technical implementation of cookies and tracking technologies on the Website, you may write to: Maharishi Foundation International, 1900 Capital Blvd, Maharishi Vedic City, IA 52556, USA, or email legal@maharishi.foundation.